Google's new logo
NEW DELHI, September 2, 2015: Google is all set to don a different look. The internet
numero uno has unveiled a new logo just weeks after a surprise reorganization under a newly-formed parent company called Alphabet.
The revised design features the same mix of blue, red, yellow and green
that Google has been using throughout its nearly 17-year history, though the hues are slightly different shades.
The overhaul will change the appearance of the letter 'g' that Google uses as its shorthand logo on the smaller screens of smartphones and
other mobile devices. The letter 'g' will now be capitalized and displayed in colour instead of being kept lowercase and white.
A swirl of dots in Google's colours will also appear when a spoken command for information is being processed or one of the company's other
services is performing a task.
Google believes its new logo will provide a more versatile identity suited for seamless computing across devices. As the company said in a
blog post, "Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for
you, even on the tiniest screens. As you'll see, we've taken the Google
logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across
an endless number of devices and different kinds of inputs.
Google also invented a new typeface called 'Product Sans' that is meant to resemble the simple printing in a grade-school book. It will replace
a serif typeface that Google has been using in its logo for more than 16