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Google
plans to take Google Buzz beyond the walls of Gmail. Users can share a status update on the service through Google's mobile Web site,
accessible via the browser on most mobile phones. And, through an application
available for certain mobile phones, users can affix their Buzz messages to a
geographical location using Google Maps. Eventually, the company says, it will
also make available an enterprise version of Google Buzz for businesses.
Ultimately, Google Buzz can succeed without taking share from social network rivals,
Google pledges to add something unique to social. One original feature of Google
Buzz is what it calls the "Recommended Buzz," which uses a computer algorithm to
surface posts and multimedia that friends-of-friends found interesting. With the
constant barrage of musings offered up by social media users, there "has become
a relevancy and ranking problem," said Google Vice-President of Engineering Vic
Gundotra during a briefing for journalists. With its background in search,
that's the kind of problem Google is good at solving. |
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